For some creative professionals the question of whether or not to have an online portfolio is obvious, for others not so much. This post explores what type of business benefits from an online portfolio and why.
Let’s start by defining what an online portfolio is. For the purpose of this post an online portfolio is a showcasing of work performed by an agency or individual for a client. We’ll lump product catalogues into this definition as well – not all creative professionals provide services to clients, some produce products for retail.
There’s really only a small number of individuals and agencies that don’t benefit from having some sort of an online showcase of work. The only reason that a creative agency wouldn’t keep an online portfolio would be at their client’s request or if they were performing private labeled services.
Any business that produces a visual product should have an online portfolio/gallery/catalogue of the services and or products that they provide. It’s imperative that consumers (potential clients) have the ability to familiarize themselves with your work. An online portfolio allows for a comfortable environment where this can happen, pressure free.
Below is a list of businesses that should have an online portfolio. Please note that this isn’t a complete list, if you feel an important business type has been left out – drop me an email and I’ll make the addition.
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