The Benefits of Blogging for Creative Professionals

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Category: Blogging

Blogging isn’t anything new to the online world, however it’s a practice that’s been gaining popularity over the past few years. As a creative professional, creating and maintaining a blog can be a very beneficial and inexpensive extension to your online presence. This post outlines the main benefits of blogging for creative professionals.

If you’re not a creative professional, don’t be scared away by the title of this post. Most of the information shared below can be helpful for any business, regardless of the industry that you’re in.

Current information

Keeping a blog is an excellent way to keep the content on your site current. Keeping an up-to-date online presence shows your audience how active you are in your field. It’s also a great way to showcase projects that you’re currently working on. An architect for example could use their blog to showcase a building’s creation from conception through to completion. Where your portfolio showcases completed projects – a blog is the best place for ‘in progress work’.

Viewed as an expert

Keeping a blog allows you to express your point of view and to offer up advice within your specific niche/industry. This type of information helps to position you as an expert within your field online. Potential clients, when visiting your site, see this wealth of information and are more confident working with someone as knowledgable in your field as you are. Many photographers keep blogs to share tips and techniques within their profession. Camera settings and lighting are examples of information that you may keep out of your portfolio but still want to share online.

Real-time discussion and feedback

Blogs can have a commenting feature enabled. This allows for readers to leave their opinion in regards to a post. This initiates discussion and puts you directly in contact with your audience. If you choose to post some of your current work within your blog, this would allow readers the ability to provide you with feedback about your work.

Client education

A well kept blog will be filled with information pertaining to your business. This information is going to be far more detailed than the services page on your website. This can help to further educate your clients about you and your creative services.

Search engine marketing

Search engines like current information. Writing blog posts on a regular basis that contain relevant key words and topics will help with your Search Engine Ranking.

It’s personal

Blog posts – to potential clients – are helpful little insights into you and your business. The information that you share on your blog gives your readers a chance to take a look at the inner workings of what you do. Keeping your posts casual will help your readers to connect with you on a more personal level.

Keeping a blog is a small weekly commitment that can yield big results for creative professionals. Setting aside an hour or two a week at first can seem like a daunting task, however in time the writing gets easier and you get better at it. Trust me, I’m on post number six now and each post gets easier then the last. I shivered at the prospect of having to write a post a week. Making it a regular practice over the past two months hasn’t been easy. As the Simple Blog begins to fill with posts and we begin to see an increase in traffic, I am seeing how helpful the information is to our readers. This has been a wonderful form of encouragement.

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